Another name suggested for this group is Generation Z. However, that label works only if the generation before them is called Generation Y, and hardly anyone uses Generation Y now that the term Millennials has won out. That makes Generation Z dead on arrival. Not to mention that young people do not want to be named after the generation older than themselves. That’s why Baby Busters never caught on for Generation X and why Generation Y never stuck for the Millennials. Generation Z is derivative, and the generational labels that stick are always original.
