Generational differences are larger and more broadly influential than ever. The biggest difference between the Millennials and their predecessors was in worldview, with more focus on the self and less on social rules (thus the term Generation Me). But with the popularity of the smartphone, iGen’ers differ most in how they spend their time. The life experiences they have every day are radically different from those of their predecessors. In some ways, this is an even more fundamental generational shift than that which created the Millennials;




