iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us

by Jean M. Twenge

Using the birth years 1995 to 2012, iGen includes 74 million Americans, about 24% of the population. That means one in four Americans is a member of iGen—all the more reason to understand them. iGen is the most ethnically diverse generation in American history: one in four is Hispanic, and nearly 5% are multiracial. Non-Hispanic whites are a bare majority, at 53%. The birth years at the end of iGen are the first to have a nonwhite majority: beginning with the iGen’ers born in late 2009, less than 50% are non-Hispanic whites. That means no one group is in the majority, practically the definition of diversity. The generation after iGen—those born in 2013 and later—will be the first majority nonwhite generation.