iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us

by Jean M. Twenge

many tech CEOs strictly regulate their own children’s technology use. When New York Times reporter Nick Bilton talked to Apple cofounder and CEO Steve Jobs in late 2010, he asked Jobs if his kids loved the iPad. “They haven’t used it,” Jobs said. “We limit how much technology our kids use at home.” Bilton was shocked, but he later found that many other tech experts also limited their children’s screen time, from the cofounder of Twitter to the former editor of Wired magazine. So even people who love technology—and make a living off it—are cautious about their kids using it too much. As Adam Alter put it in his book Irresistible, “It seemed as if the people producing tech products were following the cardinal rule of drug dealing: Never get high on your own supply.”