See, the difference between leading and leadering is that leading is an extraordinarily rare event: one person getting it right for 20 seconds instead of 5 seconds. And in those 20 seconds, getting enough right, and getting it right enough, that the precious, gooey rightness can be shared with others. When some of this precious, gooey shared rightness gives an entire group a bit of an edge for a while, we call it leading. Given the default randomness of the human condition, and the extreme power of compound interest, a little bit of leading goes a long way. Many thriving corporations, for
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