•Success must be analysed with the same rigour as failure. •Success is in the context of time, space and scale. •Keep what still works and discard the rest. •Managing success is as difficult as achieving it. •Winning comes with side-effects: ego, over-confidence, complacency. •The Disease of Me can lead to The Defeat of Us. •Chronic winners need to guard against satisfactory underperformance. •Adversity separates champions from challengers.

