Knowing your why is key to attracting more of the right clients. The best copywriting contains three elements that come to life through your why. > The pain your client currently feels. > The pleasure they hope to experience. > The benefit they receive from working with you. You must know your why. If you’ve re-read everything you wrote from chapter two, answers to the following three questions should come easily to you. 1. What do you love to do? 2. What impact do you desire to make? 3. Where do your natural talents lie?
