People are after a feeling when they buy something high-end. When they invest in themselves and purchase a highly-personalized service, they are telling themselves, “I’m worth it.” And they want that feeling. It’s an important piece of their transformation. If your packages don’t evoke that emotion, they may not be willing to pull out their credit card. Your clients will put forth an effort proportional to what they pay. If you charge $25, how motivated will your clients be to put forth a valiant effort in your program? If they lose $25, it isn’t a lot of money. However, the more your clients
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