Overall, these studies found that when groups interactively ranked their “best” ideas, they chose ideas that were less original than the average of the ideas produced and more feasible than the average of the ideas produced. In other words, people tended to value feasibility more than originality. If a brainstorming group is intended to elicit novel ideas, asking groups to select and submit their best ideas is not the way to achieve that outcome. This also highlights the importance of both the breakthrough innovator’s tendency to have different beliefs about what is possible and the
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