Subsequent studies, building on the work of Parry and Lord, have shown that there are marked differences in the ways that oral and literate cultures think about memory, originality, and repetition. In highly literate cultures, there is a tendency to dismiss repetitive or formulaic discourse as cliché; we think of it as boring or lazy writing. In primarily oral cultures, repetition tends to be much more highly valued. Repeated phrases, stories, or tropes can be preserved to some extent over many generations without the use of writing, allowing people in an oral culture to remember their own
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