the culture is dysfunctional, you’ll need to intervene. Otherwise, you, the CEO and the executive team will be trying to execute in a toxic environment. This is by far the most dramatic of the scenarios. If the culture is non-existent, with little that is good for you to leverage, then you’ll need to help build it. This is the most rewarding scenario, where actions you take and messages you send will build a new set of cultural pillars for the future. If the culture is well-intentioned—if the organisation is “nice” but a bit lost—you’ll
