remembers Janice Semper. So what went wrong? First, the team tried to pin the problem on the app. Too complicated? Nope. Their test had failed not because the technological tool was bad, but because the behaviors and environment needed to deploy it effectively weren’t there. Employees said they wanted to give upward and collegial feedback, but when it came to actually doing so, they were too uncomfortable. There was no history of this kind of exchange at GE, and they had no idea how their colleagues would react to it, so they took the safest option, which was to do nothing at all.
