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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth, by Eric Ries

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validates key assumptions: 1. Do people really have the problem you think they do? 2. How do they approach the problem today? 3. Is your concept a better alternative for them?
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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
by Eric Ries
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