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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth, by Eric Ries

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The company had been so focused on the technical risks—Can this product be built?—that it hadn’t focused on the marketing and sales-related risks—Should this product be built?
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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
by Eric Ries
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