Take, for instance, that commodity prized by every chamber of commerce throughout the land—the good will of vacationing tourists. There is a steadily growing chorus of outraged protest about the disfigurement of once beautiful roadsides by chemical sprays, which substitute a sere expanse of brown, withered vegetation for the beauty of fern and wildflower, of native shrubs adorned with blossom or berry. “We are making a dirty, brown, dying-looking mess along the sides of our roads,” a New England woman wrote angrily to her newspaper. “This is not what the tourists expect, with all the money we
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