Rob Galbraith

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When growing a crowd, good organizers take advantage of such moments. Sometimes, those moments happen to them and their job is to embrace them, even if at first they seem like setbacks, not opportunities. Sometimes, they see a moment out in the world and use it to fuel the movement. And at other times, they create a moment out of thin air.
New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You
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