New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You

by Jeremy Heimans

The Crowd Leader (top right) combines a new power leadership model with a commitment to, and articulation of, new power values. The Crowd Leader wants to do more than channel the power of her crowd; she wants to make her crowd more powerful. The Cheerleader (bottom right) champions new power values like collaboration, transparency, and participation, but leads in an old power way. He either isn’t able or doesn’t want to genuinely distribute power. The Castle (bottom left) pairs old power values with an old power leadership model—this is the traditional hierarchical and authority-based model of leadership most of us grew up with, and which is widespread in sectors like the military, business, and education. The Co-opter (top left) deploys a crowd and skillfully uses new power tools and tactics—but does so in the service of old power values, and to concentrate power for himself.