“Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived. Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via…people sharing with their friends.” The good news here? You probably have much more influence over your friends than Kim Kardashian does.
Gold
