They did this with an “opt-in” approach, creating frequent lunch events, sessions with outside speakers, and opportunities for the curious to find out more. Then, as soon as interest started to build and results started to be generated, the team of administrators got themselves out of the picture. They made sure it was the solution seekers, rather than the staff overseeing the initiative, who became the stars of the show. These stars recruited others, and the cultural shift really began to take root.

