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Tony Abrahams
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New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You, by Jeremy Heimans

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He hired the company’s first community manager, began to engage seriously with the Lego super-users, and started to identify smart ways to connect the company with its crowd.
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New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You
New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You
by Jeremy Heimans
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