“We’re looking for those serendipitous interactions where we virtually bump into somebody in the hallway talking about the problem that we’re running into right now, and they say, ‘Yeah, actually in my previous job, or maybe in my current job, I’m working on this.’ They are looking to find that member who will respond something like: ‘This is my hobby. I’m all over this topic. Let me tell you what you need to do.’ ”
