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Fred Goh
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New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You, by Jeremy Heimans

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The crowd cannot be seen as an asset to be strip-mined: any new power strategy needs to consider what’s really in it for the people you want to engage with.
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New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You
New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You
by Jeremy Heimans
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