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The man who moves a mountain begins by carrying away small stones—and now I felt strongly
heroes was that they didn’t say much. None was a blabbermouth. None micromanaged. Don’t tell people how to do things, tell them what to do and let them surprise you with their results. So I didn’t answer Johnson, and I didn’t pester him. Having told him what to do, I hoped that he would surprise me.
A lot of things were rolling around in my head, consciously, unconsciously. First, Johnson had pointed out that seemingly all iconic brands—Clorox, Kleenex, Xerox—have short names. Two syllables or less. And they always have a strong sound in the name, a letter like “K” or “X,” that sticks in the mind. That all made sense. And that all described Nike.
“The only time you must not fail . . . is the last time you try.” * *
