Thirst for CRO: Online Digital Marketing: The Best book on Conversion rate Optimisation

by Advit Sahdev

The “C” of CRO. C for Conversion. Exactly, and Conversion for ? What is conversion? Is it sales conversion of your visitors to your online store? Is it of people who see your Ads and then click on them? Is it of visitors from your home page on your store to the Offers page? Is it conversion of your emails from viewing them in the Inbox to opening them? Is it conversion of visitors from just looking at the website to clicking the banners? Let’s talk about “R” now. R for Rate. What does Rate mean? Don’t look up dictionary or Wiki or Thesaurus or any such source. I don’t really care what they mean, because my definition of Rate is what I am going to tell you.Rate means to rate a person on a scale of 1-10, Rate means the speed at which you can perform an activity with respect to time. Rate also means price, just like the rate of this book is measured in currency and the Rate of your mobile is a fixed amount. The Rate we are interested in here is measure of performance of a task

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