researchers have found that procrastination is really a motivational problem.33 It’s an issue that arises because you’re not working on things that intrinsically matter to you. In rare cases, it can be about anxiety or fear of failure, but far more often it stems from working on things that don’t excite you, engage you, or matter to you. That’s why finding a PQO you can get behind is so important. If you love what you’re creating or contributing in the world, you’ll experience less procrastination.
