bring them back from poor health. When I shared this with Arjun, the tech titan from the beginning of this chapter, we discovered that he had never created any conscious triggers in his life that activated positive emotions. He was, in his words, “generally even-keeled and good at just reacting to life with a cool presence.” But he found that just reacting well to life still amounted to a limited life. If you don’t put intention and set up reminders to generate joy in your life, then you’re not experiencing the full range of life’s zest.