that curiosity isn’t easily satisfied. A Weather Channel press release put it this way: “Seemingly, the more TWC viewers learn, the more they want to know; some of these people look to the all-weather network with the same interest and enthusiasm some television viewers devote to watching movies. According to Jim Alexander, former vice president of research for TWC, ‘A segment of the TWC audience is particularly interested in understanding the mechanisms that influence weather patterns and the meteorological background behind a tornado or hurricane.’ ”
