By splashing “organic” on a magazine cover, Rodale transformed it from a neutral word that meant relating to or derived from living creatures to a special label for the “life-giving” food that came from abjuring factory-made chemicals.
By splashing “organic” on a magazine cover, Rodale transformed it from a neutral word that meant relating to or derived from living creatures to a special label for the “life-giving” food that came from abjuring factory-made chemicals.
