Tesla’s most revolutionary change to the auto industry is not its electric engine—everyone is building those—but its proximity to the customer. From Musk’s livestreamed product announcements, to their owned dealerships, to the regular, over-the-air product updates, Tesla understands that a $50,000–$100,000 purchase is the start of a multiyear relationship with Tesla, not John Elway’s Claremont Chrysler Dodge Jeep Ram.
