The war for tech-enabled talent has reached a fever pitch. A horseman’s ability to attract and retain the best employees is the number one issue for all four firms. Their ability to manage their reputations, not only among young consumers, but also among their potential workforce, is critical to success. Indeed, one could argue that their brand equity among current and potential employees is more important than their consumer equity. Why? The team with the best players attracts cheap capital, innovates, and can spark the upward spiral that pulls away from the competition.
