Facebook: Nobody wants to be seen as a company not on board with Facebook. Old CEOs want to put Mark Zuckerberg on stage with his hoodie. It doesn’t matter that he is neither charming nor a good speaker—he’s the equivalent of skinny jeans and makes every company that tries on Facebook look younger. Sheryl Sandberg also has been key—she’s hugely likable, and is seen as the archetype of the modern, successful woman: “Hey everybody! Lean in!” Facebook has not come under the same scrutiny as Microsoft because it’s more likable. Most recently, Facebook has attempted to skirt responsibility for fake
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