Moderates are hard to engage or predict. Picture a video with some guy in a cardigan sweater discussing, in a balanced tone, the pros and cons of free trade with Mexico. How many clicks would that get? Marketing to moderates is like fracking for gas. You only do it if the easier alternatives aren’t available. Thus, we are exposed to less and less calm, reasonable content. So, Facebook, and the rest of the algorithm-driven media, barely bothers with moderates. Instead, if it figures out you lean Republican, it will feed you more Republican stuff, until you’re ready for the heavy hitters, the
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