the fourth factor in the T Algorithm. Bill Gates and Steve Ballmer were neither likable nor cute. In fact, the room got brighter whenever they left it. So, when Microsoft achieved a certain level of influence, district attorneys and regulators woke up one morning all over Europe and decided the easiest way to the governor’s mansion, or Parliament, was to go after the Wizards of Redmond. The less likeable a company, the sooner the regulatory intervention—antitrust, antiprivacy—as questions about its supply chain or any manner of rational concerns are irrationally selected and applied.
