The Times should immediately turn off Google—and henceforth the company should refuse to allow Google, or any other company, to crawl its content. Then, if Google or another internet player wanted to license the content of the New York Times, it would have to pay for it—and pay more than anybody else. Google, Bing, Amazon, Twitter, or Facebook could provide their users with unfettered access to our content. But only one of them—the highest bidder.
