The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway

I hope the reader gains insight and a competitive edge in an economy where it’s never been easier to be a billionaire, but it’s never been harder to be a millionaire.

if you google “biggest mistakes in business history,” the majority of results are risks that firms failed to take, such as Excite and Blockbuster passing on acquiring Google and Netflix, respectively.

“Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”55

What’s clear is that we need business leaders who envision, and enact, a future with more jobs—not billionaires who want the government to fund, with taxes they avoid, social programs for people to sit on their couches and watch Netflix all day. Jeff, show some real fucking vision.

When Nietzsche proclaimed God is dead, it wasn’t a victory cry but a lamentation on the loss of moral compass.

Must add that religion has nothing to do with moral compass.