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Rob Galbraith
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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Apple not only transitioned from one of the greatest visionaries to one of the greatest operators—it has been able to extend its life by transitioning to a luxury brand.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
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