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Rob Galbraith
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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That difference presents an immense advantage, providing fatter margins and a competitive edge. Luxury insulates the Apple brand, and hoists it above the price wars raging below.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
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