Rob Galbraith’s Kindle Notes & Highlights

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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Rather than spending money on advertising, The Gap invested in store experience, becoming the first lifestyle brand.

See Rob Galbraith’s 12 notes & 1113 highlights

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway

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