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Rob Galbraith
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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It is why Apple commands margins that no tech company has ever enjoyed, having scaled impossible heights—the premium-priced product, and the low-cost producer.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
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