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Rob Galbraith
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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Key to success in the multichannel era is knowing which channel to optimize and how to cater to our hunter-gatherer instincts.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
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