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Rob Galbraith
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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People who belong to this cult pride themselves on their hyperrational choice to buy Apple products based on their ergonomic design, superior operating system, and resistance to viruses and hackers.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
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