So, go to college—you may even learn something. But even if you don’t, a brand-name college on your forehead will be your greatest asset until you have assets, and it will never stop opening doors. HR departments, graduate program admissions committees, and even potential mates are busy people with lots of options. We all need filtering mechanisms and simple rules of thumb to wade through our choices, and it’s just too easy to think “Yale = smart; U. of Nowhere = not as smart.” And in a digital age, smart is sexy.
