The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway

Mitt Romney was wrong—corporations aren’t people.

Be loyal to people. People transcend corporations, and people, unlike corporations, value loyalty.

Don’t follow your passion, follow your talent.

The trait most common in CEOs is a regular exercise regime.

there are worse things than death—specifically a slow death where shareholders are bankrupted trying to give Pop-Pop just one more day. Pragmatists can make unemotional, even cold, decisions to move Nana home and enjoy her last days (that is, return a shitload of cash to investors).