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Keith MacKinnon
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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The decision to pay a premium comes from an ancient and primal urge from the lower body—even while the brain yammers on about the rational stuff.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
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