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Keith MacKinnon
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, by Scott Galloway

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Steve Jobs’s decision to transition from a tech to a luxury brand is one of the most consequential—and value-creating—insights in business history.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
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