The 2015 debut of the Apple Watch closed the loop. Its introduction featured on stage a supermodel, Christy Turlington Burns. The cameras panned the audience for gratuitous cameos of famous people. And where did the company buy a seventeen-page spread to celebrate the new arrival? Not in Computer World, or even Time magazine (as they once had with the Macintosh). No, it was in Vogue. And it featured Peter Belanger photos of the rose-gold version, which sold for $12,000. The transformation was complete. Apple had become the best house in the best neighborhood.

