Voice even further circumvents attributes that brands have spent generations and billions to build. With voice, consumers don’t know the price or see the packaging and are less likely to include the brand in their request. Fewer and fewer searches contain a brand name.94 Consumers are willing to price-compare several brands, and Amazon gives them just that opportunity. The death of brand, at the hand of Amazon, and in particular Alexa, can be foreshadowed in search queries.
2019 data via Adobe say 48% of searches are voice initiated.
searchengineland.com "Nine voice search stats to close out 2019"
