From 1997 to 2005 The Gap almost tripled in revenue, from $6.5 billion to $16.0 billion, while Levi Strauss & Co. sank from $6.9 billion to $4.1 billion.27,28,29,30 Brand building moved from the airwaves to the physical world, and Levi’s got caught flat-footed. I believe the world would be a better place had LS&Co. registered Apple-like success, as the Haas family (who own LS&Co.) is what you hope all business owners would be: modest, committed to the community, and generous. Steve Jobs brought Drexler onto Apple’s board of directors in 1999,
