Much of this enormous beast is Instagram. Facebook bought the photo-sharing site in 2012 for $1 billion. It’s proving to be one of the greatest acquisitions of all time. In the face of ridicule (“A billion for a company with nineteen people?”), the Zuck was steadfast and pulled the trigger on an asset that’s worth fifty-plus times what he paid for it. Whether or not you believe Instagram is the premier platform in its market, it’s less of a stretch to acknowledge that it may have been the best acquisition of the last twenty years. (And Zuckerberg wasn’t as lucky two years later—he paid twenty
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