Few people can explain how Google works. Or what Alphabet exactly is. Alphabet incorporated in 2015, and Google is one of its subsidiaries, in addition to Google Ventures, Google X, and Google Capital.18 People have an idea about Apple: it builds beautiful objects around computer chips. People understand Amazon: you buy a bunch of stuff at a low price, then people (robots) in a big warehouse pick, pack, and get it to you, fast. Facebook? A network of friends linked to ads. But few people understand what happens inside a holding company that happens to “hold” a gigantic search engine.
Check out this quote.
